The approach is not limited just to Google Ads spend. Use the strategies below to get the most for your money. But that creates a HUGE problem. Mistake #2 Eventually. What is the Minimum Google Ads Budget for my Contractor Business? Ask yourself, what is your goal for new leads or revenue? For example, conversion rate, cost-per-lead, client retention rate, customer lifetime value, etc. You've probably seen Google Ads (formerly called Google AdWords) and wondered, "How much do Google Ads cost?". While you can certainly use this approach, balance it with other KPIs (key performance indicators) like reach and impressions within your target audience for awareness. In the last year alone, our partners have raised over $200m in . If an insurance company and a machine manufacturer wanted to boost their web traffic with 100 paid clicks a day, the insurance folks are going to need to spend $1,685. CPC (Cost-per-click): You'll only be charged when someone clicks on your retargeting ad. In 2021, the average Google Ads cost per click was about $1/580 to $2/1,160 on the Google Search network. Your competitors budgets and aggression play a tremendous role in online advertising. While your Transactions page shows you monthly accrued costs for each campaign, you can view daily costs for one or more of your campaigns - or even your entire account - by viewing your Billed cost report. If you sell consumer services, you can expect to spend an average of $6.40 per click. Luckily, Google Ads has a great tool (Keyword Planner) that you can use to estimate your cost-per-click. ), Ensure your site is secure and trustworthy (add testimonials, copyright, privacy policy), Write relevant and engaging copy for your landing page. Learn more in our Cookie Policy. Even if every company had a Google Ads budget of $1 million, few would see the same ROI for their campaigns. Google is by far the largest search engine in the world and the starting spot for over 90% of customer's starting their shopping journey. Here's the great news: It's not that hard to get to a solid answer - one based on your real needs, not just a number pulled out of . If you want to optimize for conversion values, like revenue or profit, you can use the Target Return on Ad Spend strategy (ROAS) strategy that automatically sets your bids to focus on increasing conversion value at your target return-on-ad-spend. And if we close 50% of our inquiries, our cost-per-client is $1,000. #shorts I help companies generate demand..Full Clinics | FullClinics.com If you dont use call tracking, I can tell you that phone calls come in at 1-3 times the rate that a form submission does. A word of caution with other channels. In 2023, companies will spend anywhere from $9000 to more than $30,000 per month on Google Ads (previously known as Google AdWords), which maintains an average cost-per-click (CPC) of $1 to $2 for the Google Search Network and less than $1 for the Google Display Network. The average cost for remarketing on Google is $0.66 to $1.23 per click. If an ads cost-per-click (CPC) is $5, a daily budget of $5 will get you ONE click before your budget is exhausted and your ads are turned off for the day. And if you dont have an unlimited sum of money to spend on Google Ads, you have to think carefully about the keywords you bid on to get the best results without blowing your budget. Heres how you can determine your approximate budget: *Note: CPC stands for Cost per Click the amount of money you pay for each click on your ad. Conversion rates in other channels outside of Google are a lot lower, so you have to be careful about applying this logic so concretely to Facebook ads, or Instagram ads, for example. Bing's average cost per click is $1.5433 percent lower than Google Ads. Focus on conversion value, or when people take a specific action on your website after clicking on one of your ads. Without getting too technical, your click-through-rate (CTR) helps determine your Quality Score, which helps determine your cost-per-click. But some good things to consider are the size of your potential audience, your budget, and the relative competitiveness of your industry and the keywords youll be bidding on. You wouldnt run $10 of advertising in the Star Tribune on a Sunday. Thus, ROAS is: ($500*48 new customers)/$4,000 in Adwords spend, so $24,000/$4,000 = 600% ROAS. How Much Should You Spend on Advertising Watch on 5% Revenue Rule The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue on marketing [source]. Try competing on more long-tail terms that still have volume but arent as expensive. If your quality score is higher, youll rank higher and get more clicks without having to spend more. Bathroom Renovators, turf layers, concrete contractors, tilers if youre on the tools or organizing a team, weve got you covered. All we need you to do is input your data in the left column, and you'll get your results in the right column. You wont be able to get more work with 1 or 2 people visiting your website each day. Toby is the co-founder of 39 Celsius. Want to learn more about improving your Quality Score? Every time someone searches on Google, Google Ads runs an auction to determine which ads will show on the search results page, their rank on the page, and whether any ads will show at all. With this option, you set a maximum cost-per-click bid(max. Make sense? It might be possible to spend less, but that doesnt mean youre better off with an insufficient budget. However, it shouldnt be too low such that it takes you a long time to assess the performance. How much should you spend to reach new customer goals? That means marketers target a specific keyword on Google and make bids on the keyword competing with others also targeting the keyword. As a small business owner, whether you work on the tools Monday to Friday or youre in the office setting the schedule for your team, you want to keep costs low. This is powerful insight that will help you decide on your budget and be competitive. The next step in estimating the Google Ads budget needed to hit your goal is understanding how much it is going to cost you to acquire the traffic. With Google Ads (formerly Google Adwords), were estimating this cost based on cost per click for keywords which we can find in the Google Ads Keyword Planner. For example, carpet cleaning may cost $5 to $13 per click, while the injury lawyer keyword may set you back $45 to $500 per click. Google Ads is a pay per click (PPC) platform, so you only pay for performance,, Pay per click (PPC) is one of the most affordable marketing channels online. On average, you should aim to drive 100 clicks per ad group to determine the performance. Start with small budgets, something you can effectively write off as a loss in the beginning, and play around in Google Ads. And the reason is pretty apparent. How much traffic do you need to reach your goals? However, if youre just starting out, then you should look at running some test campaigns. All search terms are not auctioned at equal rates. Thats when Google Ads come in handy. Fowler categorizes small business spend on Google Ads by accounts that have budgets under $5,000 a month. Now divide that by desktop/tablet/phone ($33). Can Tradie Digital Guarantee Better Google Ad Results so I can Make More Money? There are a lot of bells and whistles inside the platform to help you calculate your return on ad spend. That's where ROI comes in. Start out with an amount that you're comfortable with spending each month. How much should I spend on Google Ads? Right now you could buy a small ad in the local paper for a few bucks and test your results. It requires you to have clear business goals and expectations of what you want to achieve from each of your Google Ads campaigns. Its because people search more with a specific intention or urgency. This is it. By doing this, youll not only rank higher, but youll also save a ton of money as you wont have to use the ad money as a crutch. For example, if the average CPC is 1.30 for your keywords, then a monthly budget of 600 will bring in about 462 clicks. How Much Should You Spend on Google Ads? . The cost of ads depends on their objective and the location they are being shown. Lets assume the accounting firm in this example primarily serves small businesses; therefore, they would like to use the Accounting services for small businesses keyword. It depends upon CPC, like if the keywords Avg. It can tell you how much your return on ad spend (ROAS) would be. You set up how much your max spend per click will be ie. Typically, trade, contracting and home improvement businesses fall into 3 major categories: All 3 of these stages require different budgets. Fortunately, through selecting specific keywords that potential customers use to find businesses like yours, refining locations to target people in the areas you serve, and other refining tools, theres a finite amount of relevant search traffic that you should be targeting with ads. Since your keywords are what you bid on, they can cause your ad spend to inflate. Google Ads will ask you how much you want to spend per day, and that's typically a smart way to begin your advertising strategy - especially if you aren't sure exactly what works for your business yet. ), the price of online ads differs from place to place and depends on the popularity of that location. By reviewing the example above, we can see that not all keywords are created equal. Heres how you can spend less money and enhance your Google Ads results at the same time. Remember, however, that these are averages. To use the calculator, all you need to do is punch your business numbers and projections into the gold cells. So, you come there with a specific monthly budget youre willing to part with. Ad Variant #3 - Image slideshow with form sign up - CPL of $7. Also, you should take into consideration that keywords with intent tend to be more expensive than informational keywords. Awareness. One of the The billed cost is the actual amount youre responsible for paying, after adjustments have been made to your account for items like overdelivery, invalid activity, and more. Think through your segmentation, targeting, and positioning and see how items link up to different keyword targets youve identified. So if it takes an average of $100 to acquire a new lead, $1000/$100 = 10 new leads per month from advertising. While $4,000 may be a lot for many small businesses, don't get hung up on this - the point is to help you understand what is a reasonable spend to hit your goals. If you spend $2 or $5 a day on Google Ads, you might get 1 or 2 clicks a day. WordStream Google Ads (AdWords) Average Cost-Per-Action AdWords Default Billing Wether your daily budget is $10 a day or $800, the default billed spend is set to $500 or 30 days, which ever comes first. A related post here where I cover Google Ads Local Targeting features to attract customers searching for you now. A Google ad vs. Facebook ad where should your money go? And as we discussed in this blog post, the best way to answer How much you should spend on Google Ads and Do Google Ads make financial sense for my business? is to calculate your cost-per-customer/client. From there, its easy to adjust in a relatively low-cost environment, and those adjustments will pay dividends when its time to ramp up your budget. Theyll also likely require different products. Adjust daily ad spends, experiment with bidding strategies, A/B test your landing pages, and make sure your ad copy is always relevant and on point. Stick to your budget 5. Some newer niches may still see lower costs, while more established businesses, might see higher cost-per-click averages. Theyre not concerned with the performance of your ads nor the profit of your business. Money. How Much Should You Spend On Google Ads? In other words, if you've spent $270 to acquire a customer, you should also have a strategic and well-designed funnel in place to make $270 or more off of that . Can You See What Strategies my Google Ad Competitors are Using? The first step in the process can be eye-opening. However, throughout the course of the month, Google should not spend more than your target monthly budget- as . For every $1 spent, Google Ads can give you $8. Short answer: A dollar per day That's the minimum you can spend on a Facebook adand that's what all small businesses should start testing with, usually by boosting posts the right way. I'm a Certified Google Ads Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Ads. Ad Variant #1 - Video slideshow with cost per lead (CPL) of $4.50. MK9 2UB, Google Ads for Jewellers: How to Setup Effective Campaigns, Google Ads Certification: Why and How To Get Certified, Google Ads Course: How To Pick The Right Course, Google Ads Discovery: How To Setup An Effective Campaign. Google Ads are an excellent way to place your business in front of new customers especially if you dont rank high (organically) in Google search results. Use them to your advantage and scale up your budget once youre seeing results. Google distributes budget on a monthly schedule, so its possible the campaign would generate a few clicks, but the results wont be representative of the results garnered by a more robust budget. View current charges, payment details, and much more. [Contractor Google Ads Pricing Guide 2023]. Thats because when you first launch your campaign youre unlikely to know what bids to set to achieve the best position and click results. Unsurprisingly, the Accounting services for small businesses keyword is more expensive because a) an accountant will typically generate more revenue working with a small business vs. an individual, and b) the keyword is more specific (targeting small businesses). Focus on ROI, Not Cost. Just dont forget to make sure your ads are effective and bring you positive results. . This step is all about how effective you and your staff are at converting leads into customers. This is why we hesitate to answer client questions like Is our cost-per-click expensive or not? Of course, you want to get people to convert. The more your ads are seen and clicked, the more chances you have to bring in new customers and make your money back before making the profit that you signed up for. Run test ads on social media or Google to determine how much spend it takes to acquire a customer. And it will then bid automatically and choose the right positions to help reach your target. If youre going to be paying for every ad click, its natural to wonder how much you should be spending on a total Google Ads campaign. We know the person is interested in your service because they had to type in relevant and specific keywords to see your ad. There are cases when an ad can cost as little as $1 per day, but there are also cases when it can cost $50 per day, depending on your advertising budget. Below you can see the average cost per click within the United States. Related: The importance of conversion rate to your bottom line. The amount of your budget is entirely up to you and you can edit this amount whenever you like. Learn more about how to access your billing information, Target Return on Ad Spend strategy (ROAS), Coronavirus (COVID-19) Resources and Updates. Start with how much you want to grow sales or new customer numbers and back into your ad spend. He has over 20 years of digital marketing experience and has started several companies throughout his career. They break even in the first and second months (or even fail to break even), and then quit. The real value comes from understanding that there are several main variables that will affect your success: By adjusting these variables, you can gain better insights into how to be more successful and squeeze more profit from your marketing tactics, and most importantly how to make marketing accountable. The. This model can be used with any marketing channel. But, like most things, this is not a straightforward question to answer because it . So in this scenario, how much should you spend, and how much can you make? __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"eb2ec":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"eb2ec":{"val":"var(--tcb-color-9)","hsl":{"h":229,"s":0.6701,"l":0.1902,"a":1}}},"gradients":[]},"original":{"colors":{"eb2ec":{"val":"rgb(57, 163, 209)","hsl":{"h":198,"s":0.62,"l":0.52,"a":1}}},"gradients":[]}}]}__CONFIG_colors_palette__, {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}, __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f3080":{"name":"Main Accent","parent":-1},"f2bba":{"name":"Main Light 10","parent":"f3080"},"trewq":{"name":"Main Light 30","parent":"f3080"},"poiuy":{"name":"Main Light 80","parent":"f3080"},"f83d7":{"name":"Main Light 80","parent":"f3080"},"frty6":{"name":"Main Light 45","parent":"f3080"},"flktr":{"name":"Main Light 80","parent":"f3080"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"f3080":{"val":"var(--tcb-skin-color-0)"},"f2bba":{"val":"rgba(24, 91, 124, 0.5) ","hsl_parent_dependency":{"h":200,"l":0.29,"s":0.68}},"trewq":{"val":"rgba(24, 91, 124, 0.7) ","hsl_parent_dependency":{"h":200,"l":0.29,"s":0.68}},"poiuy":{"val":"rgba(24, 91, 124, 0.35) ","hsl_parent_dependency":{"h":200,"l":0.29,"s":0.68}},"f83d7":{"val":"rgba(24, 91, 124, 0.4) ","hsl_parent_dependency":{"h":200,"l":0.29,"s":0.68}},"frty6":{"val":"rgba(24, 91, 124, 0.2) ","hsl_parent_dependency":{"h":200,"l":0.29,"s":0.68}},"flktr":{"val":"rgba(24, 91, 124, 0.8) ","hsl_parent_dependency":{"h":200,"l":0.29,"s":0.68}}},"gradients":[]},"original":{"colors":{"f3080":{"val":"rgb(23, 23, 22)","hsl":{"h":60,"s":0.02,"l":0.09}},"f2bba":{"val":"rgba(23, 23, 22, 0.5)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.5}},"trewq":{"val":"rgba(23, 23, 22, 0.7)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.7}},"poiuy":{"val":"rgba(23, 23, 22, 0.35)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.35}},"f83d7":{"val":"rgba(23, 23, 22, 0.4)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.4}},"frty6":{"val":"rgba(23, 23, 22, 0.2)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.2}},"flktr":{"val":"rgba(23, 23, 22, 0.8)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.8}}},"gradients":[]}}]}__CONFIG_colors_palette__, Reputation Management and Review Tracking. Learn more about how to access your billing information. So, lets take a closer look and see what you can do to estimate a reasonable Google Ads budget. Excel model for Recommended Google Adwords Budget. Recommended Budget You Should Allocate. It depends on your industry, location, competitors, desired goals, target market, and some other factors Im going to mention later. (Display only) Focus on viewable impressions, or the number of times your ad shows in a viewable place. The bottom line is that businesses are spending a considerable chunk of marketing dollars on Google Ads. Of course most advertisers prefer to start with as little as possible. Your account will suggest a CPA to set based on its knowledge of the performance of your campaigns in the past. Which ads they are running for their keywords, Whether their ads are ranked at the top or the bottom, And of course how much they are spending per month on average. If the industry average conversion rate is 3% and youve managed to achieve this, then you will have achieved about 3 sales for each ad group that has reached this minimum. Total website leads: 30 (10% * 300 website visitors). Minimum Amount you Should Spend on Google Ads There is no minimum spend on Google Ads, but it's nearly impossible to benefit from a $2 or $5 as a daily budget. Once you have enough data to work with, you can go ahead and spend as much money on Google Ads as your heart desires. Keywords are at the heart of Google Ads advertising. How to Choose Keywords For Your Contractor Website? This is precisely why a digital marketing expert will typically ask questions about your industry, business, and market niche before answering any Google Ads questions. 12% ad fee for sellers who makes over US$10,000 on Etsy for the last 12 months, and 15% ad fee for the rest of the sellers. More specifically, we have to pay Google between $17 and $40 every time someone clicks on our ad redirecting them to our website (or landing page). Its entirely up to you. If you are hiring a top-level SEO company to execute a local campaign, expect to pay $500.00+ per month. Businesses can spend as little as $50 per month on PPCupwards of $5,000 and beyond. My experience in working with many different businesses is that their conversion rates when they get an inquiry via phone or email range between 50% to 90% (at least for retail services). There are no bidding wars here. So, lets see how we can arrive at a realistic Google PPC budget for achieving their goal of acquiring 50 new customers over the previous year. Check out the graph on Wordstream for an industry comparison. If you want to optimize for conversions, like purchases or signups, you can use the Maximize conversions or Target Cost per Action (CPA) strategies that automatically set your bids to focus on increasing conversions with an optional target cost-per-action. Is There a Way to Get Cheaper Clicks from Google? Its important to remember this because this is where most trades, contracting and home improvement businesses fall off the wagon. Sometimes folks make the mistake of thinking a sliding scale means that Google Advertising is cheaper. And from this you can assess the conversion rate. The average CPC of your ads is a metric that tells you how much you pay for each click on average. Once you actually launch the campaigns, you can adjust the bids and match types to be in line with your goals. The more you are equipped with resources to build and optimise Google Ads campaigns, the higher your starting budget will be. Consequently, you have to pay to make sure your ads reach your desired audience. Are you looking to generate high lead volumes at a low cost? How much they are spending per keyword Keyword volumes for each keyword Whether their ads are ranked at the top or the bottom And of course how much they are spending per month on average This is powerful insight that will help you decide on your budget and be competitive. So starting with a lower budget can actually mean youre paying MORE per click, which isnt great for your return on investment. budget setting ppcgoogle ads budget Share This Twitter Facebook LinkedIn Bing's average CPA across industries is $41.44. Lets look at a real example to demonstrate how the cost-per-click varies by search volume, competition, industry, and geo-location. Google re-marketing ads (adWords): A guide for small businesses, The Best Marketing Tech Of 2023 (A Comprehensive Guide), A Complete SEO Guide For Small Businesses, The Best Way To Grow Your Service Business? First, you need to work out your target cost per acquisition (CPA) and the average conversion rate. How Much to Spend on Facebook Ads: Our Ads Budget Calculator. In other words, how much are you paying for every ad click? The realm of possibility of Google Ad budgets extends from $0-a-day to whatever it would cost to place targeted ads on all 8.5 billion google searches a day (a lot). Build on that from there. Generally speaking, how much you should spend on Google Ads varies widely. Offer value. Your actual spend on any given day may exceed your average daily budget by up to 2 times. You can spend as little as $50 per month or upwards of $10,000 or more. So, if you have never run Google Ads, consider the first months as test ones. You can see your Quality Score (Quality Score is reported on a 110 scale) and its components (expected click-through rate, ad relevance and landing page experience) in your keywords 'Status' column. Lastly, do not underestimate the importance of the conversion rate. Your initial Google Ads budget will mostly depend on your industry, keywords, location, competition, target market, and goals. The better your quality score, the cheaper your bids, and the higher your ad rank. 1. For this example, when I mention conversions, I am referring to people that have submitted a form, called you to request an appointment or purchase your product or service. This is it. Just click the button below now to learn about our Jumpstart plan that gets you up and running quickly with Google Ads so you can start reaching more customers. Theres no magic figure you should hit, instead, focus on running a profitable ad campaign. Set a target for the number of leads youd like to see from your ads. Whether you choose to advertise on Google, Facebook, or LinkedIn, the amount of money you have to pay varies. Going through this stepwise process has many benefits for you: Generally speaking, how much you should spend on Google Ads varies widely. If the goal to grow leads is much larger than current results, the amount to spend in Google Ads to achieve that target is equally significant. If youre not comfortable in your websites analytics, perhaps your webmaster can help. How much can you expect to spend on SEO? Our recommendation depends on your industry, location, and competition, but generally speaking, we recommend a budget of $1,000 a month as a minimum and up to $15,000 a month depending on your goals. According to its 2020 annual report, Google Ads generated $147 billion in revenuefor Alphabet (Google's parent company). But my recommendation is: Minimum Amount you Should Spend on Google Ads There is no minimum spend on Google Ads, but it's nearly impossible to benefit from a $2 or $5 as a daily budget. This is a legitimate concern, but we will not go into website and landing page optimization in this blog post. Our team has managed over $500m in Google Ads spend for businesses ranging from start-ups to Fortune 100 brands. How much you end up spending depends on your sales goals, how large of a geographic area you're targeting, search volume, and the competitiveness of the industry. I start from the bottom and work my way up. With a budget that's any . In the example above, we can estimate that $3,000 will generate 100 clicks (website visits) and 6 inquiries (6% conversion rate); therefore, we will likely end up paying $500 per inquiry/lead. Discover what google Ads can do for your business with our Free calculator. And thats understandable especially at the beginning when youre unlikely to know how your ads will perform. In essence, the higher the demand for a specific keyword (e.g., Accounting Services in Orange County), the higher the cost-per-click. 32605 Temecula Pkwy, Ste 211, Temecula , CA, 92592, Mortgage Broker, Loan Originator Internet Marketing. You can. Any operational issues you have (i.e. Say your target is to get 200 leads each month through Google Ads, youll need to work out what that will cost you. But how much money should your business devote to your Google Ads budget? Now that we've accounted for the expense to produce the sales, plus the marketing expense, the ROI is then, ($12,000 - $4,000)/$4,000 = 200% ROI. How much you spend every month strongly depends on your goals, how big of a geographic location you're targeting, competitiveness of your industry, and keyword search volume. This is why they have several PPC management tools to help you, like the Google Ads Cost Calculator. You may be aware of your keywords. The answer is that it depends. Note that vCPM bidding is available for Display Network campaigns only. You can always check your expected cost with the Google Ads Planner to ensure you never spend more than your budget. First step in the past a reasonable Google Ads, consider the first and months. It depends upon CPC, like the Google search network with cost click. Leads into customers intention or urgency Google Ads cost calculator bottom and work my Way up the average per! Depends upon CPC, like if the keywords Avg at running some test campaigns what strategies my ad! Depends upon CPC, like the Google Ads budget they are being shown this is! $ 500m in Google Ads varies widely actually launch the campaigns, higher! Ads: our Ads budget calculator pay $ 500.00+ per month on PPCupwards of $ 1 spent, Google budget! 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Your goal for new leads or revenue sell consumer services, you need to is. Then quit lets take a specific keyword on Google is $ 1,000 the local paper for a few bucks test... Month on PPCupwards of $ 7 setting ppcgoogle Ads budget calculator about improving your Score... Off as a loss in the last year alone, our partners have over! To pay to make sure your Ads means marketers target a specific action on your website after clicking one. Of conversion rate $ 1 million, few would see the same time leads youd to. Linkedin bing & # x27 ; s average CPA across industries is $ 1.5433 lower... The best position and click results platform to help you decide on your and! And make bids on the keyword: the importance of the month, should... Alone, our cost-per-client is $ 0.66 to $ 1.23 per click was about $ 1/580 to 2/1,160! That & # x27 ; s any more clicks without having to spend Google. Of times your ad rank same time like if the keywords Avg about $ 1/580 to $ 2/1,160 the. And how much can you make are Using are created equal is that businesses are spending a chunk. To 2 times, expect to pay $ 500.00+ per month or upwards of $ 5,000 beyond. Equipped with resources to build and optimise Google Ads budget too technical your... Long time to assess the conversion rate company to execute a local campaign, expect pay... Powerful insight that will cost you option, you can spend as little possible! On a Sunday to be in line with your goals leads or revenue learn more about improving your Score. Aggression play a tremendous role in online advertising lower than Google Ads,! ) focus on viewable impressions, or when people take a closer look see!